Did you know that 88% of event planners made arrangements to host virtual reality events last year? 87% also planned an augmented reality (AR) event. Virtual event planning has become a hot commodity right now.

Wear (TM). Whether your/tm are new to event technology or looking for inspiration for your next big VR and AR conference, wear (TM) will provide all the information you need to feel confident in having this skill on a resume.

Augmented Reality (AR) vs Virtual Reality(VR)

Augmented reality can be described as a hardware filter that allows us to view our world with a sound, image or effect. Amateur (TM), which is most often used via smartphone apps, can be found in the following: Virtual reality is an immersive experience that requires a headset and controller to enjoy fully.

Augmented Reality and Virtual Reality: How to Use Augmented Reality for Events

These tools, which use AR and VR for event planning, are extremely promising. These tools can be used prior, during, or after an event to help you plan and impress your guests. These are just a few ways you can use this technology to enhance your event.

1. Train your event planners and staff. Mercedes Benz makes 3D model videos for training their employees at all levels.
2. Sponsorship packages for Showcase. Immersive tech is already being used by the sports industry, with Coca-Cola advertising at hundreds of major events worldwide.
3. Fully immersive trips are available. Cvent’s Supplier Network lets you view interactive floor plans of venues worldwide. Other sites, such as Virtual Fam Trip, allow you to tour venues without leaving your desk. You might be able to tour facilities currently under construction.
4. The RFP process can be speeded up. It is also easier for venue managers and vendors to reach out to event planners and vendors to show them their space using tools like Social Tables’ photo-realistic 3-D diagramming.
5. Use an AR app to drive event traffic. Apps like GoogleaEUR(TM) and ARCore allow guests to interact with booths at trade shows and brand conferences in new ways using elements such as educational pop-ups and customizable games. These features can be promoted ahead of time to increase ticket sales.

There are new ways to get the most out of virtual/AR during events.

This technology is a great addition to any event, from high-profile meetings to trade shows to birthday parties. This is just a small sample of the possibilities:

1. Provide lightweight entertainment at an affordable price. HiLites glasses can transform any light into custom shapes. It doesn’t require complex equipment.
2. Branded hashtags and filters can be used to create high-return social media content. Companies such as Snapchat have been doing this for years. AR will help you create your brand experience with photo and video options.
3. Tell stories about the origins of your products or brand. Use any VR gear to tell a story that invites the viewer into the action and creates an emotional connection. This is what great events do for guests.
4. Provide post-event access and content. Experts believe that consumers can still enjoy immersive experiences after leaving your booth.
5. Build trust with your customers through product demonstrations. You can recreate almost any experience or tour using VR. Although believing is still possible, seeing, hearing, touching, and trying out VR will allow your audience to experience a wider range of products they would not have otherwise.

Your imagination only limits virtual reality and augmented reality. These tools can be used in every aspect of event planning. Both the attendees and companies that use VR and AR can benefit from these tools, and they have been a welcome addition to event planning.