Planning a corporate event

Two long years later, the world is finally getting back to business. It feels surreal to return to the office after being connected via remote teams for many years.

Additionally, being called back to the office can affect your employees’ work-life balance, motivation, and mental health. While organizations adjust to working at home, HR teams should refresh their corporate events.

Corporate events are more important than ever

Although we enjoyed our virtual team activities and happy hour, there is nothing like meeting up in person with our colleagues. After so many years without them, remote teams are excited to meet each other and have higher expectations for in-person corporate events.

Your employees expect the best in technology, safety, and venue for these events, whether it’s a summer party at the office, an annual town hall, or companywide sales kickoffs.

Corporate events can also influence how your team feels about the workplace. Meetings and events should be motivating, energizing, and provide a way to reconnect with old colleagues and revive a sense of teamwork. This will directly increase employee engagement and retention rates. It can also help you achieve your business goals.

How do you organize a tech-savvy corporate event, has the right venue, raises employee morale and provides your team with the information they need to face the new year with renewed optimism.

Five Tips to Host In-Person Corporate Events

Find the Perfect Venue for Your Corporate Event

It can be difficult to find the “perfect venue”. It is important to compare different spaces, verify that prices are competitive, ensure your safety and technology requirements are met and lock in the perfect space before someone else does.

No two events are identical, whether for a town hall or a small office party. The latest venue-sourcing tools on the market can help solve part of this problem. These venue sourcing solutions will help streamline your RFP process, comply with safety guidelines, inform future strategies with insightful data, and create new experiences for your attendees.

Get rid of the “boring” in your content

After you have chosen the venue, it is time to plan the content. Your leadership may want to give as much information as possible during an annual companywide event, or internal conference.

While it is important that you make the most of your attendees’ attention, keep the presentations concise and engaging. The presentation should be designed so that it is relevant and delivers maximum value. It shouldn’t also get lost in translation or boredom.

Create Memories Through Your Event

Your corporate event should be enjoyable for everyone. Your employees may be anxious after a long absence from personal connections. They want to return to work and see what has changed.

You should not send out passive invitations to the event. You should make an announcement in person and let people know what fun activities might follow. You can have cocktails, Q/A sessions or gamification.

Get in touch with your Event Technology Partner early

Imagine that your event is about due to start, but your speaker is stuck in traffic. You need to change the agenda. How can you change the agenda in real time while your speakers are scattered all around the venue? How can you change speakers right away?

Mobile event apps which send live notifications are a great solution! An experienced partner in event technology will help you to focus on the experience of the event. For smoother event execution and collaboration, bring them along to the conversation with your venue.

Track insights from your event

Every internal event, whether it is an annual companywide event, a sales kick-off or office Christmas party, can be a financial investment. Although word-of mouth is great, it is important to collect concrete feedback from HR. It is crucial to plan ahead for collecting and presenting the ROI of your event.

To keep an eye on your event’s progress and measure ROI, use engagement tracking and scoring to track multiple data points. This allows you to track the audience’s journey through the event and identify which employees are most engaged with which content.