Tips for improving your event management skills
There are no set rules when it comes to event management. Each event is unique and requires a different approach. You must be flexible and organized to be a great manager. Flexibility allows you to adapt, learn and modify each event to make it better.
Manage an entire event. These 10 tips will help you make your event memorable.
Establish clear goals
You might receive a list from an event planner if you coordinate with her. If she doesn’t, you can work with her to develop concrete goals for your event. These goals should be as precise as possible. What number of cars do you need the parking attendant to move per hour? What number of questions do you want to be able to answer in one question-and-answer session? When possible, use numbers.
Get started planning now.
It is better to confirm the details as soon as possible. You can make calls up to a year ahead of the event to secure your venue and take advantage of early-bird discounts. It’s important to reach out to vendors and venues early to save time, money and headaches.
Talk to vendors
Every event is unique. Vendors know this and offer flexible pricing. Instead of asking vendors to give you a quote, determine how much you are willing to pay and negotiate with the vendor for 5-10% lower. Even if vendors negotiate, this will allow you to stay within your budget and, in many cases, save money.
Mobilize your networks
Networking is the key to event management. Keep in touch with vendors and venues you enjoy working with. They will be there for your every need. Remain close to former volunteers and colleagues. You can quickly mobilize your vast social network to create effective volunteer and staff teams.
Be an early adopter.
Do not be afraid to try new technology for your event. Innovative changes can help you get ahead. There are many ways to incorporate new technology into event management.
- Crowdsource your annual conference location with a pre-event survey.
- An online survey allows you to get real-time feedback from live speakers.
- An event app will help participants find the right place at exactly the right time. Half the participants use these apps to navigate events.
- With an Instagram printer, make the memories last.
Make sure that you have someone familiar with alien technology in your event. This person should be responsible for troubleshooting any issues that may arise during the event.
Run through the exercise.
Whether high-stakes performances or high school award ceremonies, each event deserves to be reviewed. A rehearsal should be scheduled with staff, volunteers, and, if possible, presenters a week before the event. This gives you enough time for major changes and allows volunteers and staff enough time to prepare. During the rehearsal, test all technology.
Listen to the participants.
Understanding the experience of participants is key to managing a successful event. Focus as much on the participants as possible during the event. Listen to the people in the room. Talk to people. Real-time feedback surveys can be used to collect data.
Every event is an opportunity to learn.
After each event, take the time to discuss it with your team. With a group of staff members, volunteers, staff or all staff, discuss what went well and what didn’t. These sessions provide a great opportunity to gather feedback and suggestions from participants while the event is fresh in their minds.
Keep in touch with everyone.
After volunteers have left, don’t forget to follow up with them. Each group should be contacted by email within a week of the event. Include a link in the email to a final feedback survey that can collect actionable information by asking specific questions for each group.
- Ask participants to rate their vendors and your venue. Also, they should comment on the event’s overall organization and schedule.
- You have already met with staff to debrief them. You’ve already debriefed with the staff in person. Now, allow staff to provide feedback in the staff satisfaction study anonymously.
- Ask each participant to rate their team leader and organization in the volunteer survey.
Send thank you emails to vendors and the venue that made this event possible. Let everyone know you appreciate their hard work and want to keep in touch.
Let every event change you.
Make positive changes after every event to put what you have learned into practice. To eliminate inefficiencies in your event management, you should review the feedback from volunteers, staff, and participants. These are some common problems that can be fixed:
- Compare the satisfaction of participants with the cost for each vendor. Next, eliminate vendors who don’t provide significant value.
- Recognize both understaffed and redundant staff members. Transfer redundant staff members to other teams in need of more help.
- Find out where volunteers or staff are not performing their job effectively. These areas should be the focus of your volunteer and staff training.
- Every event offers you the chance to improve your approach to the next one. Listen to the feedback from volunteers, staff and participants. Your events will be more memorable if you improve your event management style.