Event planning is a highly positive industry. However, event planning is a skill that you will need to highlight. Each event presents unique challenges and rewards. It is worth taking the time to explore your options.

The type of event planning services you offer will depend on your niche. This article will provide all the information you need to choose a niche and details about each event planning idea that you can use to help you find the right one for you.

How to choose the best event planning niche

Experts suggest limiting your event planning categories to just one or two types to make it easier for your business to market, promote and grow. Here is a summary of the way most people choose what to concentrate on:

• High Demand. Select a highly in-demand event close to where you live or want to work. If you live in a difficult area to reach, there won’t be many conferences coming to your area.
• Desired income. This is particularly important if you plan to make your event-planning business your main job and not just a hobby. Both of these options are valid. You can calculate what you could earn by gathering data such as average industry salaries, how many events you can manage per year, and which areas you have clients leads or a network.
• Passion. Finding the right niche for your event planning can be difficult. If you haven’t yet figured out the high-demand niches that will meet your salary requirements, you can still choose from other options. It’s best to trust your gut instincts.

Main Event Planning Niches

• There are two main types of event planning niches: private and corporate. Private events are usually for individuals, and corporate events are more business-related. However, there is some overlap. A business might hire you for a baby shower at their workplace. A holiday party hosted by a company might be held at someone’s house using personal funds.
• These are just a few of the options. Depending on the factors mentioned above, you might also have the opportunity to specialize in a single corporate niche or one private niche. If you are a skilled adventure tourist and planner but cannot decide whether to focus on private or corporate events, this could be a problem. A solution is to offer bachelorette party packages that include action-packed activities like skydiving and hot air ballooning.
• Also, don’t be afraid of being creative in your event selections! Let’s now look at these niche ideas for event planners.

Corporate Meeting & Seminar Planner

• EventMB shows that 46% of event planners plan workshops and seminars. These events are more common and consistent than others. This event planning guide will help you understand the differences between seminars and meetings.

Corporate Bonding Retreat Planner

• According to industry experts, corporate retreats have become a hot trend again. Thanks to authentic culinary classes and helicopter tours, they are now more extravagant, adventurous, and anticipated.

Planning a charity or non-profit event

• You can use your event planning skills for good. You might be able to raise awareness and money if you are passionate about fundraising. In America, fundraising statistics show that only 18% of the population participates in charity events. Maybe you can increase that number!

Conference Planner

• Conferences can be multi-day events with thousands of participants and speakers or smaller, more focused day-long gatherings for specialists from all walks of the business. You can choose to organize conference planning according to size, industry, or location.

Trade Show Planner

• Planning trade shows requires creativity, strategy, and an understanding of sales. Most novices realize that a solid foundation in trade shows practices and knowledge about corporate event planning are all they need to get going.

Golf Event Coordinator

• It’s a real job. You will most likely be involved in charity and tournament events. However, you might work as a special event planner or even market for these venues.

Event Planner for Networking

• A survey by Agency EA found that 75% of event attendees rated networking and making connections is important. If you are interested in this niche of event planning, you could be the one who creates those opportunities.

Experiential Event Planner

• Most brands believe that events and interactive programs directly relate to sales. There is a lot of creativity in this niche, despite what you might think about business-related events. Experiential events must leave an impression on their audience, so it is often necessary to plan an event that has never been done before.

VIP Event Planner

• According to the Harvard Business Review Analytics Service, VIP events were ranked as the most popular type of event. This means that event planners can choose this niche and have many options. VIPs include celebrities, top-earning clients, executives of companies, and everyone in between. These VIPs can either be added-on experiences or standalone events (by invitation or advanced ticketing).
• No matter the format or who is there, VIP event planners will make the experience extra special.