Online and virtual events are becoming more common in modern times. These events allow businesses to reach hundreds of people from different locations. A virtual event is just as important to plan, promote, and host as a real event. However, there are specific event marketing strategies that will ensure your online program doesn’t get lost in all the digital noise. How to promote virtual events to get attendees signed up, engaged, and tuning in.

Make an eye-catching event page.

This is where people go to find out about your event. Use a simple tool such as Cvent Flex to make you stand out. Include eye-catching graphics and, professional photos, engaging clips of speakers, workshop leaders and performers. You can prevent people from leaving your page by embedding relevant videos, photos, and other media. Ensure all the necessary details so that everyone can access your event page.

• Date and time of the event
• A schedule
• Speaker bios
• Information for sponsors
• Register now
• Secure payment options

Keywords can be used to increase your search engine potential

You already use keywords to rank websites or publish content for search engines. You can use a keyword planner tool such as Google Ads to find the most relevant keywords people search for and then include them in your content to promote your virtual event.

Google can also help you find relevant keywords. You might want to promote your virtual marketing industry networking conference.

• Autocomplete
• The ‘People also question results.’
• The bottom of the SERP shows the ‘Searches related [your keywords]’ section.

These results will show you other words that you can use in your online promotion copy.

Email marketing is a great way to make the most of it.

People forget that email is still important in this era of social media marketing. But email marketing can still be a powerful strategy for all business areas. Send an email newsletter to your curated list to share information about upcoming events. You don’t need to bombard your inbox with emails, but you can send them newsletters with information about upcoming events, updates and wrap-ups. You can increase interest by sending out email newsletters that contain positive images and special discount codes.

Give people a glimpse at the future.

Don’t wait for your event to share important information. A short preview of your event can be as exciting as a movie trailer. It will get people excited about the future and encourage them to register. You can pique interest by providing brief interviews with your speakers and highlights about what to expect during the event. You don’t have to post all your clips at once. Space out your segments over several days to keep people coming back to your site in the lead up to the event.

Leverage social media across platforms

Social media is a great way to promote your virtual event. Make sure to announce your virtual event on your company’s social media pages.

• Facebook Events is free and easy to share. It also keeps track of all your RSVPs.
• LinkedIn is an excellent place to promote your event. You have the option of groups, ads, pushing through your company’s page and even doing your promotion.
• You can create a hashtag to promote your event and then spread the word via a mini-tweetstorm.
• Start by logging into your forums to announce your virtual event and invite everyone to join.
• Instagram allows you to share photos and videos.