Did you know that there is a 9% overall job outlook for sales and catering coordinators from now to 2026? To be more competitive in this market, prepare your resume and skills. These tips will help you increase group sales, manage staff at events, and support hotel catering teams.

What does a sales and catering coordinator do?

The hotel’s sales and catering coordinator is responsible for increasing revenue and facilitating events. They also manage all the details necessary to make live events a success. Although there are many ways to be a sales or catering coordinator, they all involve business management.

Sales and catering coordinators who are successful in customer service, finance, organization, and customer service are also highly valued. This job requires skills that allow you to solve problems and improve the efficiency of existing systems quickly.

Find sales and catering coordinator positions.

As a sales coordinator or catering coordinator, you can make $52,000 annually and $25 an hourly. You can search for positions in your local area on Google Jobs and Indeed.

How to become a successful sales and catering manager

A sales and catering coordinator who excels in every area of their job, including sales, management, and catering, is a successful one. These tips will help you excel in all areas of your career:

Increase revenue to increase profits, provide valuable budget input and upsell clients.

Help with the budget.

Your hotel’s management team can create realistic budgets using details like quotes from vendors and data from past events.

A list of your top vendors should be kept with their contact information, pricing and specialities. Please keep track of their rates and services and update it at the start of every new year, as vendors change and grow over time.

You can organize data from past events with a hotel event management software like Cvent or a catering platform. Keep track of key details like actual and projected expenses. For event and hotel managers, print custom reports supporting budget recommendations.

Forecast revenue ranges – hotel food & beverage typically accounts for 25% of overall revenue, so it is logical to include it in your budget notes.

Maximize sales.

Sales and successful catering coordinators know how to sell to clients and increase the efficiency of food- and beverage operations. Clients may be interested in special vendors or larger menus. 

You can then improve your food and beverage operations with an all-in-one event communication platform. With easy-to-reference event notes and central messaging, planners, managers, and clients can all be connected.

You can also think of ways that your hotel could attract more customers. In the short term, reach out to professional associations for referrals or recommendations of corporate clients. Over time, you can build a loyal following of corporate executives and event planners to add more value to hotels and become an irresistible hire.

Communicate your vision to the client.

A questionnaire template can help hotel managers understand the vision of the client. It can record the most important details from every meeting or digital interaction. You can include items like what they do, what is most important to them and why they are hosting this event at this time. These details help event planners, and hotel managers find the right solutions to their needs.

Support for hotel event catering groups

To help your teams succeed, make sure you place orders on time, keep chefs up-to-code, and be attentive to big picture concerns.

Maintain inventory.

Recognize the fact that catering coordinators and sales professionals often order ingredients for their hotel events and kitchen supplies regularly. You should be familiar with digital catering equipment stores like WebstaurantStore or Caterer’s Workshop.

Next, create a digital calendar system that organizes all three ordering times. Orders can be colour coded by food, kitchen, or office. You can automatically set up email reminders to send food orders two to four weeks before events.

Next, post a sign in food preparation areas to crowdsource low-inventory kitchen supplies. To automatically replenish office supplies on a quarterly, bi-yearly or annual basis, you can use Amazon’s Subscribe to and Save.