Are you sure that your event planning mission statement is necessary?

This simple task can help you become a leader for your clients and your event planning team. Writing an event planning mission statement won’t just define and communicate.”

What should an event planner’s mission statement look like?

Each person and organization has a different event planning mission statement. However, at the highest level, it should contain: Your tone, a message that is tailored to your audience, and your unique services.

Tone

The Grammarly team says the tone is “the way you write.” Tone can be more important than the words you use. Others can see whether you are a good fit by observing elements such as a corporate tone or a pun.

Message

Your mission statement should reflect you personally and be relatable to the people you serve. You’ll see that your message could be as simple and personal as creating memorable moments, or it could be as complex as serving your community.

Uniqueness

This section has two parts: a unique selling point and an experience of working with you.

Your unique selling point can be anything, from the excitement you have to learn and grow your craft to going the extra mile for your first client to provide a full team to cater, decorate, and more. Don’t forget to establish expectations about how you would like to work with others. Include a little bit of your personality in your mission statement if you are a color-coding wizard or an improvisational genius.

What are some alternatives to a mission statement?

Social Tables recently interviewed Madeline Raithel of Entire Productions via email to get her perspective on why her company chose not to have a mission statement.

“Instead of a mission statement, we have a set of core values that reflect each of our team members’ biggest strengths,” explains Raithel. “It’s important to have a mission statement or a set of core values to influence the impact that your business makes. The new generation of business heavily emphasizes impact over profit so having your mission statement or values at the forefront will tell customers that you acknowledge an event’s potential for impactful change.”

Why is an event planning mission statement important?

It’s important because it acts as a guiding light for your goals, actions, and events. It’s not just a section of your website’s About page. It’s a declaration of who you are as an event planner and what your business is all about. 

What is the purpose of a mission statement for event planning?

It is important as it serves as a guide for your actions and goals. It is not just a section on your website’s About page. It is a statement about who you are as an event organizer and what your business stands for.

You could skip this step. Many people hire event planners without first reading their mission statement. This unique opportunity is your chance to summarize it for potential clients. It is memorable and can reach people at a deeper level than a resume or a list of reviews.