Promotion is a great way to increase awareness and attendance at your event. Many event promotion options are available, some of which are free or very affordable. A list of ideas will help you choose the best for your event.

This article will discuss 30 event promotion ideas that you can try.

30 ideas for event promotion

These 30 event promotion ideas are worth considering for your next event.

Promote your brand live with a promotional activity

To draw attention to passersby, plan a live activity at a busy public place. You could organize a group of artists to paint the sidewalk in front of an art studio, for example, to promote a charity auction. You could then create a time-lapse video that shows the progress of the artists and their final results to share online.

Make an infographic

Make a brightly colored infographic with statistics and fun facts from your previous year. You can then share the infographic online with information about the events ahead. You might offer a discount or entry to a raffle for those who share your infographic online.

Retargeting ads might be worth considering.

Remarketing is another name for retargeting. It’s a type of advertising that targets consumers based on their online actions. You can show relevant ads on other websites if they click on your ad, visit your site, and don’t sign up for your event.

Create a movie trailer

You might want to make a trailer for an annual event using footage from the previous year. To encourage people to buy tickets, including a call to action at the end.

Email your list

Segment your email list into different categories. You might want to classify people who have bought tickets for past events as well as those who did not. You can break down your list in many ways. Please send a separate email to each group with the messaging that resonates.

Launch a podcast

You might consider launching a podcast with a topic related to your event. Alternatively, you can promote your event by joining a podcast hosted by someone else, either as a guest speaker or a sponsor with advertising time.

Use event discovery sites.

People visit several websites to learn about local events, including social media. These sites can help you raise awareness about your area.

Encourage your speakers and sponsors.

You can create materials such as images and videos to promote your event. You can track the referrals of each sponsor or speaker by giving them their registration codes.

Sponsor a Wi-Fi hotspot

Hotspots are often sought out by people who want to get faster service than what they receive with their cell phone data plan. Sponsor a Wi-Fi hotspot near your location to promote your event. A promotional hotspot can be set up in coffee shops, food trucks areas, and conference centers.

Reach out to influencers

Find social media influencers who are well-known to your target audience. Sponsored posts are usually offered at a discounted rate to genuine influencers. You might consider paying them to promote your event on social media.

Limited-Time Offer

Offer a compelling offer that is only available for a limited time. You can create urgency in your audience to encourage them to act immediately to ensure they don’t miss this great opportunity.

Organize a social media giveaway

You can promote your event with a variety of giveaways. You could have a simple sweepstake to encourage people to enter your giveaway and share it with their friends. You should ensure that you follow all the rules for each social media platform when running a giveaway.

Install a photo booth

Photo booths are a popular way for guests to capture fun pictures and share them on social media. Set up a photo booth to promote your event. You will need a backdrop curtain that includes dates, details and props. Even better, you can take Polaroid photos of the participants and give them.

Stories from past attendees can be shared.

Sharing stories from past attendees is a great way to let people know what to expect at your event. People will be more inclined to buy tickets if they hear about the benefits of your event.

Participate in other events

Depending on your expertise, you may consider speaking at other events relevant to your industry. You can show attendees the value you offer and what they can learn from you. You don’t have to sell your event. Instead, invite attendees to connect to you via social media or your website to find out more about it.

Share a photo per day.

To let potential attendees know what to expect, share photos from past events on social media. You might tag attendees or speakers you know in photos so they can share them with their followers.

Invite-only sessions available

Invite-only sessions are a great way to draw people to your event who may not have bought a general admission ticket. To encourage them to participate in the entire event, they can get access to the VIP session tickets for free when they buy the ticket. You can also promote the VIP session online.

Partner with other event organizers

You can increase the visibility of your event by partnering with other organizers. Partnering with someone you know can help you increase ticket sales. If you consider a partnership, make sure that you have the same audience as your partner.

Native checkout

Native checkout allows users to make purchases and check out without leaving the app or website. Native checkout is advantageous because it reduces the chance that ticket-buyers are distracted while they check out or bounce off the page due to slow page loads. Native checkout streamlines the customer experience.

Make attendees promoters

Your ticket buyers can become promoters to increase ticket sales. Send a unique link to your email address to every person who buys tickets. You should include a promo code in the link that offers registrants a discount. You could consider offering to pay the promoter a small fee for each ticket sold. For each ticket they sell, you could refund a portion.

Blogger outreach

Find bloggers with a similar niche to yours by doing research. Talk to them about the possibility of your event being promoted on their blog. Let them know that they will earn a commission for every person who purchases a ticket with their promo code. They can also be granted free access to the event to talk with attendees, participate in sessions and write about it on their website.

Promote to lookalike audiences

You can create a lookalike audience by using a list that has previously purchased tickets to your event.

Many social media platforms offer technology that lets you create lookalike audiences. This technology allows you to identify people with similar buyer profiles, such as shared interests, geographical location, and online behavior.

Make an event community.

For your event, create your own social media network. This community can provide resources networking opportunities and spark interesting conversations. The community can be created for attendees only, but members should invite anyone they think would benefit from it. This will allow you to expand your reach to a targeted audience quickly, show them what you have to offer, and increase ticket sales for your next event.

Run contests between departments

Consider offering incentives to employees who can sell the most tickets at a corporate event if you’re selling tickets. It’s also possible to encourage friendly competition among departments by tracking ticket sales and rewarding the most sales team.

Your website can feature speakers and partners.

Your speakers and event partners can create content related to their presentations or the theme of your event. This content can be shared on your website and shared on social media. You can place a registration button at the top of your website so that users have the option to register immediately upon their visit.

Promote your event agenda

A clear and simple schedule is a great tool for promoting your event. It makes it easy for potential guests to find the events that interest them. A great agenda design can also increase an event’s perceived value and appeal.

Offer a complimentary course.

Consider offering a class for free to anyone who wants to learn. Ask guest speakers if you would like to have them create a short video to teach your audience something.

Your video content can then be hosted on your event website. Either make the mini-course an incentive gift for people who buy tickets, or offer it free of charge to encourage registrations.

Analytics can help you learn.

To learn more about people landing on your event page, you can use a web analytics tool. You will make informed decisions about how you promote your event the more you learn about those who found you. Your analytics report should include information about where people came from before landing on your event page. These locations will help you decide if you should spend more advertising dollars there.

Donate tickets

Although the ultimate goal of selling tickets is to make money, you can strengthen your relationships by donating tickets. These organizations might share your event with their audience, resulting in ticket sales.

Recap

Follow up on social media after the event, with photos and comments from attendees, so people who were unable to attend can register for your next one.