Preparing for the Holiday Week – A Guide to All You Can Do This Week at Your Restaurant
It’s the perfect time to market your restaurant with Christmas and New Year just around. This festive season is something that everyone looks forward to. Let’s face the truth, 2020 has not been kind to us. Let’s try to make these last few days as joyful as possible.
This article will discuss 10 ways you can spread holiday cheer to your restaurant and promote it. Social media can notify your customers of the big plans that you have for the week.
Your customers may assume that your restaurant will be closed due to the restrictions in place. First, let your customers know that you will be open on the day. You can reach your customers via social media, SMS, email, and any other communication method you have. To get your customers into a festive mood, you could post photos and stories about Christmas and New Year decor at your restaurant. You could also have your staff wearing festive accessories.
Host a giveaway
The theme of giving and Christmas go hand-in-hand. You can host a giveaway this holiday season for your customers. It is possible to get your customers to enter the giveaway via Instagram or Facebook. You could launch a contest to win Christmas-themed food and drink photos. Your customers will be posting beautiful pictures of delicious food on social media. Make sure to share the best ones. The Christmas theme hamper could be filled with chocolates, cupcakes and other goodies to reward the winners.
Get themed decor
It would be best if you made the holidays feel bright and happy. It is essential to invest in Christmas decor you can reuse year after year. Look for timeless decor pieces that will catch your eye. The simple act of decorating the restaurant’s front door can make it more inviting for pedestrians to stop by and have a look. Also, you could create artistic window displays. You can use stockings, wreaths, and snowflakes to create classic Christmas decorations. Last but not least, make sure you have a Christmas tree and a New Year Wish box for your restaurant. You should also document the final look of your restaurant on social media through shares and posts.
People might be reluctant about eating out when we are in a pandemic. To keep your customers and staff safe and healthy, it is important to assure them that you follow all government protocols. Reaffirm that you are following WHO norms concerning all of your customers and employees. You can allow customers to make reservations if you offer limited seating to encourage social distancing. They can feel safe and secure knowing that they won’t be crowded at your restaurant.
Create a Festive Meal
Festivals are known for their delicious food. You can make your restaurant feel more welcoming by creating a menu that matches the theme. Hot cocoa with marshmallows, red-and-white candy sticks for dessert, Christmas puddings, New Year cakes and gingerbread cookies are just a few of the many options that you have. A special all-week buffet or brunch could be organized for your customers.
Get Christmas and New Year’s Deals
Offering deals and gift cards during Christmas or New Year is a great way to promote your restaurant. You could offer discounts on certain desserts or drinks by offering “buy one, get two” deals. Your social media platforms can be used to promote gift cards as a great gift option for Secret Santa players. You can offer gift cards with different values, so everyone will find them affordable.
Create a challenge on your Social Media Platforms
Engaging your customers is one of the best ways you can promote your restaurant. This can be done by hosting a contest on social media. Create a hashtag on Instagram for the contest. Ask customers to post a photo with the hashtag. For the top three most liked posts, you could give away gift cards or free drinks. This will increase your visibility and may help you attract new customers.
Host a concert
Carols for Christmas are a great way to lift your mood and get you in the holiday spirit. You can invite a local band or singer to perform holiday songs if you want to make this time extra special. You can live-stream the event to your social media followers, but you must be aware of any covid restrictions. This digital event will spread the word about your restaurant to new and old customers alike.
Collaborate With Food Bloggers
Social media users are more likely to listen to the opinions of their favourite influencers. It’s a great way to spread the word about your restaurant’s weekend specials if you can partner with local food bloggers who have a large following. To attract potential customers, influencers can post photos of the specials and the décor in your restaurant.
Host Happy Hours
A happy hour at your restaurant is another way to spread joy during the festive season. You don’t have to offer traditional alcoholic beverages. Try new types of cocktails. Try experimenting with different flavours to create delicious concoctions. These drinks can be named in many creative ways. It would be best if you also offered hot chocolates and mochas. We’re ready to go with cute snowflake-shaped cookies, marshmallows and a side dish.
It’s truly magical this time of year. You, as a restaurant proprietor, need to help spread the holiday spirit. These promotion ideas will help you promote your business and bring smiles and laughter to your customers. To attract more customers, don’t be afraid of expressing your creativity.