Every event planner needs to have access to these free resources:

December 23, 2021 by No Comments

    • Canva makes it easy to create posters, flyers and invitations.
    • Social Tables provides various event planning tools from event diagramming and guest management.
    • Grammarly provides a grammar checker for free that includes tone detection, so you can make a good impression when reaching out to prospective clients.
    • Appointlet is an intuitive scheduling app with a free, feature-packed version.
    • You can create your digital portfolio by using a theme from WordPress for free if you use a WordPress.com branded address. Or connect a WordPress.org account to your domain and hosting to get more themes.
    • For business planning assistance, contact your local SCOR office.
    • Wedding Spot offers inspiration and a place to look.
  1. You can plant seeds to start a career in event planning in the sector you love.
  • Do you love the work of local non-profits? You don’t have to limit your search when it comes to looking for events jobs. Many organizations host events and are seeking professionals who can plan them. You can volunteer to be a planner or help design events. If you are interested in healthcare or the arts, associate positions are available at these organizations that will help you build your portfolio.
  • You can still gain valuable experience in events, regardless of whether you work for a pharmaceutical company that plans their annual convention or for a small restaurant that hosts social events.
  • These two acronyms will help you grasp the many opportunities in the events industry.
  • 1. MEET. MEEC stands for “Meetings and Expositions, Events and Conventions” markets. MEEC events are travel, hospitality and corporate events with a business-centric spin.
  • 2. SMERF. SMERF stands for Social, Military, Educational and Religious Markets. These markets include weddings, family reunions, and bridal showers. Many SMERF markets include weekend recreational events.
  • Although planning a weekend trip with transport for 25 people is far from elegant events, it’s an excellent way to make connections and learn new things.
  1. Establish strong connections in the events sector.
  • Networking is the best way to jumpstart your career as an event planner. It’s all about getting to know others and building relationships. Attend hospitality groups’ networking events to get out there. Although networking may seem intimidating at first, it is an essential skill in this field.

For event planning success, you need to network in person.

  • Learn how to engage in conversation. It’s important to pay attention to your body language first. Watch out for slightly open-minded people when you approach groups of three or more people in conversation. This signals that they are welcome to join the conversation. Avoid a conversation in which participants are in a closed circle or have crossed their arms.
  • Commit to having at least one conversation per week. Talk about conversations like you would exercise. Start by practicing conversation starters in low-key settings like your local coffee shop or gym. Then, move on to networking events.
  • Be open-minded and curious. Networking is more effective when you ask real questions and share your authentic stories.
  • Remember proper business card etiquette. Although you should always have your business cards on you, it’s not a good idea to hand your card out because you have had a conversation. It’s possible to connect with people by giving your business card to them. However, passing your card around to everyone you meet is like spamming your email inboxes.
  • Follow-up and put your efforts into professional relationship building. Respond within 24 hours. You can remind the person who and where you met them and the conversation you had. Let them know if you found something that resonated with your feelings. You might consider inviting them to coffee if you live close together. Do not ask for favors immediately. Instead, build a relationship and forge a connection. Two-way networking is the best way to network.

Tips for networking online to start your event career

  • It is important to know who to contact. Reaching out to potential clients or event professionals via the internet is a good idea. Check their website profiles and social media bios to ensure that they are open to communication. Accept their request if they aren’t interested in the solicitation. Don’t spam them to project a professional image. Hashtags can be a great tool to network. Keep an eye out for trends and engage when necessary by following your favorite planners.
  • Personalize your outreach. Emails that are just copied and pasted will fail. Do your research. Explore LinkedIn, Twitter, website biographies and other resources to ensure you reach relevant contacts with a message that resonates.
  • Keep following up. Don’t forget to follow up, regardless of networking in person or online.

How can event planners land their first client?

  • Many planners find their first client to be a friend or family member looking for a creative and budget-friendly planner. To build a client list and increase your skills, you must attract interest from outside your immediate network. It would be best to have a portfolio and a clear idea of who you want to attract. Create your event business plan, and determine your fees.
  • Your portfolio should be shared with your network contacts. Make sure you mention that you are open to referrals. It’s impossible to predict when someone will have a full schedule. Use hashtags to connect with event professionals on Twitter and join the conversation.
  • Potential clients can also find potential clients online through a variety of sources, including:
    • Instagram. Instagram should feature glamour photos of the event design on your event company’s profile.
    • Social shares. Ask for shares from your social media followers and friends to increase your reach during the initial stages of your business.
    • YouTube. Make a video of your creative process.
    • Blog posts and vlogs. Offer tips and tricks and an introductory package for readers looking to get more business.
    • Online reviews. Ask for reviews from family and friends who have used your services to plan events. Ask them to leave reviews on Yelp or Google Reviews.
  • Share your expertise confidently with potential clients when you meet them. Your work and experience should be described. You don’t need to be honest about your limitations. However, you don’t want to accept more than you can deliver.

How can event planners get in front of the right people?

  • We’ve gathered some tips and origin stories from the founders of one of the most renowned event planning companies to inspire you. What are the common threads between them? Willingness to take risks, perseverance and hard work, as well as the ability to look for creative inspiration wherever you go and treat each project as a new start.

Start your career in event planning!

  • It is not possible to make a career out of event planning. These five strategies will help you get started on your journey. You will learn skills, gain experience and make connections that can help you get closer to your career goals in event management.

 

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