Social media and event promotion have been a match made for heaven. TikTok’s event marketing is no exception. Event professionals can use TikTok to sell tickets and find new clients. We have tips for everyone, whether you are starting TikTok or an expert in TikTok event promotion techniques.

This post will cover all you need to know about selling your ideal event attendees and clients. We have tips for everything, from TikTok paid advertisement to create organic content.

8 ways you can take advantage of TikTok’s event marketing:

Tiktok Paid Ads

Mixing paid and organic ads is a winning strategy on any social media platform. TikTok has a range of paid ads that you can use to promote your events business, whether you are just starting a new marketing campaign or looking for additional support with an existing one.

Register as a TikTok business account before you can advertise on TikTok. To verify your business’ legitimacy, they only require basic information like email address and name. TikTok will take approximately 24 hours to approve your account. After approval, you can start publishing ads.

Five types of TikTok paid ads are available: TopView (branded hashtag challenges), Branded Effects (brand takeover), Branded Effects (brand effects), In-feed Ads and Brand Takeover. You can combine these types to promote your event or business. However, it’s best to use the ad types that are most effective for each stage of event marketing.

TopView and Brand Takeover ads, for example, grab attention with full-screen displays that are great for selling tickets. Branded Hashtag Challenges, Branded Effects and brand-specific effects can be useful in engaging attendees during events of any size. In-Feed ads can also be used to build excitement for next year’s presale.

Consider hiring a freelancer to help you manage your TikTok paid advertising campaigns. Because they are devoted to the project, they will create the best content, A/B testing and audience engagement metrics.

You can take over the marketing opportunities on TikTok by yourself. Make sure to keep up with the latest tips that tech experts release each month. TikTok is constantly changing its offerings.

Event marketing is made easy.

Participate in the latest trends

Social Tables asked PureTuber CMO Rameez Uzmani for his thoughts on making TikTok work in businesses. Here is what Usmani has to say.

Usmani stated that TikTok is a well-known platform for sharing popular trends and viral challenges. Participants are encouraged to lip-sync or dance to a particular song on TikTok, such as Mariah Carey’s Fantasy. To capitalize on the viral publicity, you can participate in the challenge if relevant to your event!

Usmani noted that Jimmy Fallon’s #TumbleweedChallenge was a great example of a challenge idea. Fallon challenged TikTok users to use the hashtag #TumbleweedChallenge on their videos. His favourites were then featured on The Tonight Show. This is how you can get a high return on your TikTok marketing investment.

Start your challenge.

There might not be any trends for some events, particularly B2Bones. Usmani advises that you “make your trends and encourage your followers” to take part in your event for a chance at being featured on your page.

Nicholas Rubright, a founder of New Reach marketing, agrees. Rubright stated that while TikTok is primarily about following trends and looking for inspiration on the For You Page of Social Tables, it can also be about trying new things and coming up with unique ideas.

Use a hashtag to make your challenge accessible to everyone, and don’t be afraid of posting multiple times. You don’t have to create a whole dance routine or activity. Start small and make a sound that people will enjoy over your event footage.

Add your spin to popular videos.

Are you running out of ideas? Rubright says that you don’t always have to start at the beginning. It might just be as helpful to add your spin on a trend. You don’t have to invent the wheel. You don’t have to reinvent the wheel if you aren’t sure where to start.

Collaborate and learn from influencers.

It’s not a coincidence that some people are TikTok influencers. They are often known for their high-quality content. According to Bats, this is why most businesses gain a positive working relationship with people who can influence their potential customers.

This could be a speaker with a large TikTok following that will help promote the event. Event businesses can try to find influencers who have symbiotic relationships. This is a great example of what TikTok’s famous caterers and florists are doing.